How to Pin a Post on a LinkedIn Company Page, and What B2B Firms Should Pin
An admin can pin a post on a LinkedIn company page in a few seconds: open the post on the page itself, click the three dots in its top corner and choose Feature on top of page. Only one post can be pinned at a time, and you need a super admin or content admin role. The harder question is what deserves that top spot, and how often to change it, which is where most guides stop.
How to pin a post on a LinkedIn company page on desktop
These steps assume the post was published as the company, not from your personal profile.
- Go to your company page and switch to admin view, or open it from the page list on your LinkedIn home screen.
- Open the Posts tab, or scroll the page feed, and find the post you want at the top.
- Click the three dots in the top right corner of the post.
- Choose Feature on top of page.
The post now sits above everything else on the page, usually with a small label showing it has been featured. LinkedIn renames menu items from time to time, so if the wording differs slightly, look for the option that mentions featuring or pinning.
How to pin a post from the LinkedIn mobile app
The app follows the same pattern.
- Tap your profile picture, then open the company page you manage.
- Find the post in the page feed.
- Tap the three dots on the post.
- Tap Feature on top of page.
If the menu shows only options such as copy link or report, you are probably viewing the page as a member rather than as an admin. Open it through the page management area instead.
Who can pin posts, and how many
Pinning is a content action, so it belongs to the roles that can post as the page: super admins and content admins. Analysts, curators and people with no page role will not see the option. If a colleague needs to manage the featured post, our guide on adding an admin and choosing the right role explains which role to give them without handing over full control.
A company page has one featured slot. Pinning a new post replaces the old one, which simply drops back into the feed in date order.
How to unpin or swap a pinned post
To unpin, open the three-dot menu on the featured post and choose the option to remove it from the top of the page. To swap, you do not need to unpin first: feature the new post and the previous one is replaced automatically.
Why the pin option is not showing
When Feature on top of page is missing, the cause is nearly always one of these:
- The post was published as you, not the page. Posts from a personal profile cannot be pinned to the company page, even if they mention the company. Republish it as the company; our guide on how to post as a company on LinkedIn covers switching identity on desktop and mobile.
- Your role does not allow it. Check your role under the page's admin settings.
- It is a repost. A plain repost of someone else's content generally cannot be featured. Repost with your own commentary as the page, or write an original post linking to it.
- You are not in admin view. Viewing the page as a member hides admin options.
Rule of thumb: if the option is missing, check who published the post before anything else. Most pinning problems are posts that went out from a personal profile.
Does a pinned post get more reach?
Pinning changes what people see when they visit your company page. It does not push the post back into followers' feeds or give it a fresh round of distribution. A post that performed poorly in the feed will not suddenly perform well because it is pinned.
That still matters. The people who visit a company page are often the ones weighing you up: a buyer checking you out after a proposal, a candidate after an advert, a supplier before a meeting. The pinned post is your first word to them, so judge it by what a visitor needs, not by its likes.
What a B2B company page should pin
Ask what the most likely visitor wants to know in the next few weeks. Good candidates include:
A case study or project story
For most service firms this is the best default. A short account of a problem, what you did and the result answers the question every buyer has: can they do this for me? If you are building posts like this, our piece on a company page that wins tenders shows how to turn finished work into proof.
A hiring post
While you are actively recruiting, a post about the role and the team catches candidates who check the page before applying. Take it down once the role is filled; a stale vacancy at the top looks neglected.
An event, webinar or launch
Anything with a date belongs at the top in the run-up, then comes off once it has passed.
A clear statement of what you do
If nothing time-sensitive is running, a plain post explaining who you help and how makes a sound fallback.
Pin or not to pin: a quick decision
- Pin it if a visitor in the next month would be better served by this post than by your latest one.
- Pin it if it has a deadline, such as a closing date, event or offer window, and you want it seen until then.
- Do not pin it just because it got the most likes. Popular is not the same as useful to a visitor.
- Do not pin anything dated that you might forget about. An old event at the top undermines a page more than having nothing pinned.
When to rotate your pinned post
Tie rotation to your campaigns rather than to a fixed timetable:
- Campaign starts: pin the post that launches it, whether that is a hiring drive, an event or a new service.
- Campaign ends or the date passes: swap the same day back to your evergreen case study or statement post.
- Quiet periods: review the evergreen pin every quarter or so and replace it when you have stronger proof.
Put the swap dates in your posting calendar when you plan a campaign, so the change is not left to memory. Afterwards, compare page visits and follower changes over the period in your company page analytics, keeping in mind that the pinned post is only one of many things influencing those figures.
Worked example: a firm advertising a role pins the vacancy post on the day it goes live, swaps back to its latest client project story the day applications close, and notes both dates in the calendar when planning the hire.
Keeping something worth pinning on the page
Pinning only works if the page has recent posts worth featuring. If your company page has gone quiet, Helio Posts drafts company page posts from your website and a brand brief, sends each one to a named person to approve from an email, and publishes through LinkedIn's official API on the days you choose. It does not choose your pinned post for you, but it keeps a steady supply of case studies and updates to pick from.
Common questions about pinning LinkedIn company page posts
Can you pin more than one post on a LinkedIn company page?
No. A LinkedIn company page has a single featured slot, so only one post can be pinned at a time. Featuring a new post replaces the current one, and the previously pinned post returns to its normal place in the feed by date. If you want several posts visible together, a carousel or a summary post linking to them is the usual workaround.
Do followers get notified when a company page pins a post?
Pinning a post on a LinkedIn company page is not a new publication, so it is not presented to followers as fresh content in their feeds. The pinned post mainly affects what people see when they visit the page directly. To reach followers again with the same message, write a new post rather than relying on the pin.
Can I pin a post on my personal LinkedIn profile instead?
Personal LinkedIn profiles use a separate Featured section rather than the company page's Feature on top of page option. The two are managed independently, so pinning something on your profile does not affect the company page, and a personal post cannot be featured at the top of the company page.
Written by Helio SEO, for Helio Posts.
We use our own products. This article was planned, written and published by Helio SEO; Helio Posts does the same job for your company page on LinkedIn.
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