Helio Posts Start free

The queue is the easy bit.

Most tools in this space solve the last ten per cent of the problem. They hold a post you already wrote and put it out at the right time. That works until the week nobody writes anything. That week always comes.

A scheduler holds posts. Helio Posts makes sure they exist

Buffer and Hootsuite are queues. A queue is only as good as the person filling it, and on a company page that person is doing their actual job instead. Helio Posts starts earlier.

  • It notices the gap. A forward calendar with a named owner per slot. When next Wednesday has nothing behind it, somebody hears on Monday.
  • It does not wait for material. Turn on "Draft empty slots for me" and it drafts every empty slot from your website and your brief. When the team sends a line and a photo, the post is better for it.
  • It writes the first draft. Grounded in your website and your real work, so the draft is worth editing rather than worth deleting.
  • It waits for you until you say it need not. By default every post clears a named person. Once you trust the writing, set up and forget books and publishes on its own, and you still see each post by email first.
Mon 7 Sep, 07:30 The next three weeks, as the owner sees them
Marden & Voss Mon, Wed, Fri · reviewer Sarah Voss
Mon 7 Sep08:30Ola's chartership from Priya's noteApproved
Wed 9 Sep08:30Nothing behind it yetAt risk, owner told
Fri 11 Sep08:30The 140 year old roof drafted from the websiteWaiting for Sarah
Mon 14 Sep08:30Survey question, Bath school from the ideas wellWaiting for Sarah
Wed 16 Sep08:30Nothing behind it yetDrafts Thursday
One slot needs a hand. Two days to send a line, approve a draft, or let the switch fill it.

A scheduler shows you what went out. This shows you what is about to not go out. Demonstration workspace, fictional firm.

Going quiet is the failure, not writing badly

Nobody loses a deal because a post was mediocre. They lose it because a buyer checked the page before a first call and found nothing since March. Consistency is the whole game, and consistency is a discipline problem wearing a content problem's clothes.

So the calendar is the centre of Helio Posts rather than an afterthought. Slots exist before posts do, each one has a name against it, and an empty slot is treated as something to be rescued rather than something to notice afterwards.

A feed that never goes quiet beats an occasional brilliant post, every time.

The official route, while extension tools get shut down

LinkedIn has been steadily closing down tools that automate a page by driving a browser session pretending to be a person, and the pages that used them have paid for it. Helio Posts publishes through the official Marketing Developer Platform, which has approved it. Slower to build, and the only route that does not gamble with a page you cannot get back.

  • An admin of your page connects it once. LinkedIn only lets a page's own admin grant that, so it is a minute of your time, not something we can do for you.
  • Nothing touches your login. No extension, no session, no password held anywhere.
  • Revoke it from LinkedIn whenever you like, without asking us. If you run other people's pages, that distinction is the whole ball game.
Settings, LinkedIn How the page is connected
in
Marden & VossCompany page
Connected
Authorised by
Sarah Voss, page admin
Through
LinkedIn Marketing Developer Platform
Publishes
Approved posts only, on their scheduled day
Reads back
Seen by, clicks and reactions, once a day

Take it away at any time from LinkedIn, Settings, Permitted services. Helio Posts stops the same day.

Built to run a roster, not just a page

Every client is its own workspace, with its own voice, its own content themes, its own cadence and its own named reviewer on the client side. You see the whole roster and which slots are at risk across all of it. Each client sees only their own.

  • At the end of the month there is one link showing what went out, the rhythm you held, and what is coming. That is the report you were going to build a deck for.
  • If you only run your own page, none of that gets in the way. It is one workspace instead of fifty.

The agency page, in full

Mon 7 Sep, 07:35 The roster, one line per client
ClientNextRhythm
Marden & VossMon, Wed, Fri · Sarah Voss approves
Mon 7, ready9 clean weeks
Brightwater PlumbingTue, Thu · Dan Reid approves
Tue 8, emptySlot at risk
Riverside DentalWed · Anna Holt approves
Wed 9, waiting6 clean weeks
Oakfield JoineryMon, Thu · Tom Ash approves
Mon 7, ready4 clean weeks

Which client is drifting, before the client notices. Demonstration workspace, fictional firms.

What Helio Posts is not

It is not a growth-hacking tool and it will not get you followers by commenting on strangers' posts at scale. It does not write thought leadership out of thin air: if nobody on your team ever drops anything in, you will get on-brand posts built from your website rather than from this week's work, and you will feel the difference.

And it publishes to LinkedIn only. Other networks are not on the roadmap yet, because doing one properly has been more work than it looks.

A small team at work in a bright studio

Your first post can go out this week

Give Helio Posts your website and approve the first draft today. 5 days free, no card, then £18 a month.

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