How to Post as a Company on LinkedIn Instead of Yourself (Desktop and Mobile)

Posting as a company on LinkedIn comes down to one choice made before you type a word: open the page's admin view, or switch the composer's identity from your name to the page, then write and publish. If no option to switch appears, your account almost certainly lacks a role that can post, usually Super admin or Content admin. The steps on desktop and mobile are short, and once you know where the switch lives, you will stop publishing under your own name by accident.

LinkedIn moves buttons and renames labels from time to time, so the wording below may drift slightly. The logic does not change: you post as the page either from inside the page, or by choosing the page as your identity in the composer.

How to post as a company on LinkedIn from a desktop browser

There are two reliable routes. The first is the safest because you cannot forget to switch.

Route one: start from the page's admin view

1. Sign in to LinkedIn with the personal account that has admin access to the page.
2. Find the page under Pages you manage in the left-hand panel of your home feed, or through the For Business menu at the top right.
3. Click the page name. Check that you are in the admin view: you should see admin tools such as analytics, activity and a create or post button, not the public visitor view.
4. Click Create or Start a post from that view.
5. Look at the top of the composer. It should show the company logo and name, not your photo. Write your post, add any media, and click Post.

Route two: switch identity from the home feed

1. On your home feed, click Start a post.
2. At the top of the composer, click your name or the small arrow beside it.
3. Choose the company page from the list of identities, then confirm.
4. Write and publish as normal.

Posting as the page on the LinkedIn mobile app

The app hides the page a little deeper, which is why so many admins slip up on their phones.

1. Open the LinkedIn app and tap your profile photo in the top left corner.
2. Look for a section showing the pages you manage, then tap the company page. If it is not there, try your profile and scroll to the resources or pages area.
3. Once you are in the page's admin view, tap the post or create button (often shown as a plus icon).
4. Check the identity at the top of the composer shows the company, then write and tap Post.

As on desktop, newer versions of the app also let you tap your name at the top of the standard composer and switch to the page. Either way, the identity check before publishing is the habit that matters.

Why the option to post as your company disappears

When admins say the toggle has vanished, the cause is nearly always permissions. LinkedIn splits page admin access into several roles, and only some of them can publish organic posts.

RoleCan publish posts as the page?Super adminYes, and can manage other admins and page settingsContent adminYes, and can manage page content and commentsAnalystNo, view-only access to analyticsCuratorNo, can recommend content but not publish as the pagePaid media roles (such as sponsored content poster or lead gen forms manager)No, these relate to advertising, not organic posting

If you have one of the roles that cannot publish, the page simply will not appear as an identity in the composer, and the admin view will lack a create button.

How to get the right role

1. Ask an existing Super admin to open the page's admin view, go to settings and then the page admins area.
2. They can add you, or edit your current role, to Content admin if you only need to post, or Super admin if you also need to manage settings and people.
3. If nobody at the company has Super admin access, perhaps because the person who created the page has left, LinkedIn offers a process to request admin access. You will usually need a work email on the company's domain and your job title on your profile should match the company.

Granting Content admin rather than Super admin to people who only publish is sensible housekeeping. It keeps settings and admin lists in fewer hands.

Other reasons the switch might not show

• You are signed into a different personal account. Admin rights belong to a specific profile, not to whoever is holding the laptop.
• The role change has not taken effect yet. Signing out and back in, or refreshing the app, often fixes this.
• An outdated app. Older versions of the mobile app can lag behind on identity switching. Update it.
• You are on the public view of the page. Visiting the page like any member shows no posting tools. Use the admin view.

What to do if you have already posted as yourself

LinkedIn does not let you transfer an existing post from your personal profile to the company page. You have two honest options.

• Delete and repost. If the post is fresh and has little engagement, delete it from your profile and publish it again from the page.
• Keep it and reshare. If the post has already picked up comments, leave it where it is and reshare it from the page with a short line of context. Your personal network has seen it; now the page's followers will too.

A post on the wrong profile is not a disaster. A page that only gets posts by accident is.

Making posting as the page reliable for the whole team

The mechanics take minutes to learn. What trips teams up is that posting is shared loosely, so whoever remembers ends up posting from whichever account is to hand. A few habits stop that:

• Bookmark the page's admin view on desktop so you always start in the right place.
• Keep a short list of who holds which admin role, and review it when people join or leave.
• Give one named person the job of publishing, even if many people contribute ideas.

If the bigger problem is that the page has gone quiet because nobody owns it, our guide on keeping a company LinkedIn page active when posting is nobody's job covers the routine side.

Tools on the official API post as the page by default

One final point worth knowing. Scheduling and publishing tools built on LinkedIn's official Marketing Developer Platform connect directly to the company page you authorise. Once connected, posts go out as the page, so the wrong-identity mistake largely disappears. That is also why it pays to check that a vendor uses the official API rather than a browser extension.

Helio Posts works this way: it drafts posts in your brand's voice, sends each one to a named approver, and publishes to the company page through the official API. If that sounds useful, you can see how Helio Posts works. If not, the steps above will serve you perfectly well on their own.

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