How to Add an Admin to a LinkedIn Company Page (and Which Role to Give Them)

To add an admin to a LinkedIn company page, open the page in admin view, go to Settings, choose Manage admins, click Add admin, search for the person's LinkedIn profile and pick a role. For most colleagues and agencies the right role is content admin, which lets them post and manage content without the power to remove you or delete the page. Keep super admin for at least two trusted people inside your own business.

That is the whole job in a minute. The rest of this guide covers what each role can actually do, the mistakes that lock owners out of their own page, and what to do if every admin has already left.

Before you start: what you need

Only a super admin can add or remove admins. If you can post on the page but cannot see the Manage admins option, you have a lesser role and need to ask whoever holds super admin access.

The person you are adding needs their own personal LinkedIn account. You cannot add an email address, a shared login or a generic "marketing@" account. LinkedIn ties page access to real individuals, which is exactly what makes access easy to audit and revoke later.

How to add an admin to a LinkedIn company page, step by step

1. Log in to LinkedIn and open your company page in admin view. On desktop, it appears under the page list in the left sidebar or the For Business menu.
2. Click Settings in the left-hand admin menu, then Manage admins.
3. Click Add admin.
4. Type the person's name and select the correct profile. Check the job title and photo, because common names produce several matches.
5. Choose a role: super admin, content admin or analyst. Paid media roles sit on a separate tab if you run ads.
6. Click Save. The new admin gets a notification and the page appears in their account.

LinkedIn moves these menus occasionally, so if a label looks slightly different, look for the admin or settings area of the page rather than your personal profile settings. Once they are in, the new admin may want a refresher on posting as the company instead of themselves, which is the most common slip in the first week.

The three main admin roles explained

Super admin: full control

A super admin can do everything: edit the page details, logo and URL, post content, add and remove other admins, and deactivate the page. That last pair is why this role deserves care. A super admin can remove every other admin, including the owner.

Give super admin to people who would still be responsible for the page if everyone else left: typically the owner or managing director plus one other long-standing senior person. Never make an agency or freelancer your only super admin.

Content admin: the day-to-day role

A content admin can create, edit and delete posts, respond to comments as the page, manage events and job posts, and view analytics. What they cannot do is manage admins or deactivate the page.

This is the right role for a marketing executive, a colleague taking over posting, or an agency running your page. They get everything needed to keep the page active and nothing that threatens your ownership.

Analyst: read-only insight

An analyst can view and export page analytics but cannot post or change anything. Useful for a director who wants to watch performance, a board member, or an agency that only reports. If they will be reading those numbers, point them at our guide to which company page analytics actually matter.

Paid media admins

If you advertise, LinkedIn offers separate roles such as sponsored content poster and lead gen forms manager. These relate to ads, not organic posting, and an agency running only organic content does not need them.

RolePost contentView analyticsManage adminsDeactivate pageSuper adminYesYesYesYesContent adminYesYesNoNoAnalystNoYesNoNo

Handing your page to an agency without giving it away

Agencies sometimes ask for super admin "to make setup easier". Content admin covers posting, comments and analytics, so the request is rarely necessary. If an agency genuinely needs a super admin task done, such as updating the logo or page URL, a super admin on your side can do it in minutes.

The risk is not usually bad faith. It is that relationships end, account managers move on, and nobody remembers to hand access back. If the agency holds the only super admin seat, getting your page back can mean chasing a former supplier.

Agencies running many client pages benefit from the same discipline: content admin on every client page keeps the client clearly in charge and makes offboarding painless. Tools built for that setup, such as Helio Posts' multi-workspace approach for agencies, connect through LinkedIn's official platform so nobody has to share passwords.

How to recover a LinkedIn page with no active admin

This is the situation many owners search from: the person who set up the page has left, their account is dormant, and nobody else has access.

Option 1: contact the former admin

If you can reach them, it is the fastest route. They can log in, add you as super admin, then remove themselves. Ask before the goodwill fades.

Option 2: request admin access from LinkedIn

On the company page, look for the option to request admin access, usually under the More menu. LinkedIn generally expects you to list a current position at the company on your profile, and existing admins are notified to approve the request.

If no admin responds, contact LinkedIn Help through its page admin support form. Expect to show you are authorised to act for the business. A work email on the company's own domain helps considerably, and LinkedIn may ask for further confirmation. Response times vary, so start early.

Option 3: avoid creating a duplicate page

Starting a fresh page feels quicker, but it splits your followers, confuses anyone searching for you, and leaves the old page sitting there with outdated details. Recover the original wherever you can.

A page with one admin is a page one resignation away from being orphaned.

Keeping access tidy from now on

• Always have two super admins inside the business.
• Review the admin list whenever someone leaves or an agency contract ends.
• Add admin removal to your leavers checklist alongside email and system access.
• Use roles, never shared logins, so every action is traceable.

Once access is sorted, the harder question is usually who will post. If the page went quiet when its admin left, our 30-day plan to revive a dormant company page is a sensible next step. And if posting is nobody's job, Helio Posts can draft posts from your website and staff input and route each one to a named approver before it publishes, working with exactly the content admin access described above.

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