How to Change Your Company Page Name on LinkedIn After a Rebrand (Without Losing Followers)

Renaming a LinkedIn company page takes a super admin a few minutes: open the page's admin view, choose Edit page, update the name under Page info and save. Your followers, posts and employee links stay attached because they belong to the page, not the name. The parts that need care are the public URL, any verification badge, and telling your audience clearly so the new name does not look like a stranger in their feed.

Before you start: who can rename the page

Only a super admin can change the page name and URL. Content admins and analysts cannot. If the person who set the page up years ago has left, sort access out first; our guide on how to add an admin to a LinkedIn company page covers the roles and how to request them.

Also gather what you will need in one place: the final legal or trading name, the new logo and cover image, an updated tagline and About text, and the new website address. Changing the name alone while the logo and description still show the old brand confuses people more than changing nothing.

How to change the company page name on LinkedIn, step by step

1. Sign in as a super admin and open the company page.
2. Switch to the admin view, then select Edit page.
3. Go to Page info and replace the name.
4. Update the public URL in the same section if you are changing it (see below).
5. Move on to Details and Header to replace the website, tagline, About text, logo and cover image.
6. Save, then view the page as a member to check how it displays.

LinkedIn's menu labels shift from time to time, but the name always sits within the page's edit settings. On some pages, particularly larger or verified ones, LinkedIn may review a name change before it goes live, so build in a little slack rather than timing it to the minute of a press release.

Limits on name changes

LinkedIn discourages frequent renaming and can restrict or review changes that look like a page is being repurposed for a different organisation. A genuine rebrand is exactly what the setting is for, but it is wise to change the name once, to the final version, rather than testing variations live. If LinkedIn blocks the change or asks for evidence, its help centre support form is the route, and documentation such as a change of name certificate or an acquisition announcement on your website helps.

Changing the page URL

The public URL (linkedin.com/company/your-name) is edited separately from the display name, and you do not have to change it. Keeping the old URL is the safer choice if it is printed on proposals, email signatures and your website footer.

If you do change it, do not rely on the old address redirecting: LinkedIn may release it, and someone else could claim it later. Before saving, list everywhere the old URL appears and update each one: website header and footer icons, email signatures, staff profiles that link to the page, tender templates and any directory listings.

What happens to verification

A verification badge confirms that a page is connected to a real organisation. A significant name change can cause LinkedIn to remove the badge until the page is re-verified, because the evidence it holds refers to the old identity. Check the page's verification status after renaming, and if the badge has gone, start the verification process again from the admin view using details that match the new name and domain.

The same logic applies to your website domain. If the brand has moved to a new domain, update it in the page details so that people with the new company email address can be associated with the page.

What happens to your followers and posts

Followers stay. They followed the page, not the words at the top of it, so renaming does not reset the count or unsubscribe anyone. Past posts remain on the page and will display the new name and logo.

The risk is quieter: people seeing an unfamiliar name in their feed may not recognise you and scroll past, or unfollow assuming it is a page they never chose. That is why the announcement matters as much as the settings.

Mergers and acquisitions: two pages, one brand

If two companies are combining, you will have two pages and two follower bases. Admins cannot merge pages themselves. LinkedIn has historically handled some merge or deactivation requests through support, but outcomes vary, so plan on the basis that the retiring page's followers will need to be invited across. Post on the old page pointing to the new one, rename the retiring page clearly (for example, adding "now part of" the new brand) if it must stay live, and ask staff to update their experience entries so they attach to the surviving page. If one brand should keep a distinct audience, a showcase page may suit it; our comparison of showcase pages and company pages explains when that is worth doing.

A rebrand announcement post plan

Spread the news over a few weeks so followers meet the new name repeatedly in a context that explains it.

The announcement should state the old name in the first line, because that is what followers recognise. Say plainly what has not changed: the people, the services, the contact details or the contracts. Ask staff to update their own profiles the same day, so the page and the people line up.

The first line of a rebrand post should contain the name people already know, not only the one you want them to learn.

Keep a light "formerly" mention in the About section for a few months; it helps anyone searching for the old name. If the image dimensions for the new logo and cards are unclear, the LinkedIn image size reference lists them.

Keeping momentum after the launch

The weeks after a rebrand are often when a page goes quiet again, because the launch posts were a project and nobody owns what comes next. A steady rhythm of ordinary posts is what teaches followers the new name for good. If that is the gap, Helio Posts reads your site to learn the new brand, drafts posts in its voice and sends each one to a named approver before it publishes; how it works sets out the process.

Common questions about renaming a LinkedIn company page

Will changing my LinkedIn company name notify my followers?

Changing a LinkedIn company page name does not send followers a notification explaining the change. Followers simply see the new name and logo on future posts. That is why a clear announcement post naming both the old and new brand matters: without one, people may not recognise the page in their feed and scroll straight past.

Do employees need to update their LinkedIn profiles after a rebrand?

Employees linked to the company page will see the new name on their experience entry automatically, because the entry points to the page. Staff should still review their headlines, About text and any typed-in company mentions, which do not update themselves. Asking everyone to do this on launch day keeps the brand consistent across people and page.

Can I change my LinkedIn company name back if the rebrand stalls?

A super admin can edit a LinkedIn company page name again, but repeated changes may trigger a review or restriction, and each switch confuses followers. Treat a rename as a one-time move made only when the new name is legally and commercially settled, rather than something to trial and reverse.