How to Invite Connections to Follow Your LinkedIn Company Page: Credits, Limits and Who to Invite First (2026)

From your company page's admin view, choose Invite to follow, tick the first-degree connections you want and press Invite: that is the whole process of inviting connections to follow a LinkedIn company page, on desktop or mobile. The parts that decide whether it works are less obvious: a monthly credit allowance, credits that come back when people accept, invites that lapse, and choosing the right people before you spend anything.

Who can invite connections to follow a company page

Only page admins with the right role see the Invite to follow option. LinkedIn currently gives it to super admins and content admins; analysts and the more restricted roles do not get it. If a colleague cannot find the button, their role is the first thing to check, and our guide on how to add an admin and which role to give them walks through changing it.

You can also only invite your own first-degree connections. Invites go out from your personal account on behalf of the page, so the people you reach are the people you know.

How to invite connections on desktop

1. Open LinkedIn and click your profile photo or the For Business menu, then choose your company page under the pages you manage. This opens admin view.
2. Look for Invite to follow. Depending on the current layout it sits near the top of the admin dashboard or under the Grow or Admin tools menu.
3. A window opens listing your connections. Search by name or use the filters (location, current company, industry, school) to narrow the list.
4. Tick the people you want to invite. The window shows how many credits you have left as you go.
5. Click Invite. Each person receives a notification asking them to follow the page.

How to invite connections on mobile

1. In the LinkedIn app, tap your profile photo, then select the company page you manage.
2. Make sure you are in admin view, then tap the menu (often shown as three dots or an Admin tools option) and choose Invite to follow.
3. Search or scroll through your connections and tick the ones you want.
4. Tap Invite.

LinkedIn moves these menus around from time to time, so if a label differs slightly from the above, the Invite to follow wording itself has stayed consistent.

How invitation credits work

This is where most how-tos go thin. Every invite costs a credit, and LinkedIn gives a fixed allowance each calendar month, widely documented as 250. The window shows your live balance, which is the figure to trust if LinkedIn changes the allowance.

Credits come back when invites are accepted

When someone accepts your invite and follows the page, the credit spent on them is returned to you. That changes the arithmetic: careful targeting effectively buys you more invites, while scattergun invites to people who will ignore them burn the allowance for good that month.

Unused credits do not roll over

The allowance resets monthly. A credit you did not spend in March is gone in April, so a small, regular habit beats one big push a year.

Pending invites expire

Invites that are neither accepted nor declined do not sit there forever. They lapse after a period, and an expired invite simply disappears from the recipient's notifications. Do not assume a quiet connection saw it and said no; they may never have opened it.

Who to invite first

Followers are only valuable if they are the people your page exists to reach. For a B2B service firm, that usually means this order:

• Current and past clients. They know you, they are most likely to accept, and their engagement shows your posts to their own networks.
• Active prospects. People you have quoted for, met at events or spoken to recently. A followed page keeps you visible between conversations.
• Industry contacts and partners. Suppliers, consultants, specifiers and referrers who send work your way.
• Local business peers. Useful if you win work by region, as many builders, engineers and MSPs do.

Friends, family and old school contacts are the last group, not the first. They may accept out of kindness, but a follower list padded with people who will never buy or refer skews your analytics and adds little reach where it matters.

Get every admin to use their own credits

Credits are spent through each admin's own connections, which means one person's network is a ceiling. A managing director, a sales lead and two senior engineers each know different people. Making two or three of them content admins and asking each to invite their best-fit connections widens the reach without anyone inviting strangers.

Keep it light: a ten-minute session once a month, each person picking the clients and contacts they would genuinely want seeing the firm's work. For agencies, this is a sensible thing to ask client-side staff to do, since their connections are the client's real market.

Time invites to land on an active page

An invite takes someone straight to your page. If the latest post is from last spring, they have little reason to follow. Send invites just after a strong post goes up, ideally something useful such as a project write-up or a practical tip, so new arrivals see a page that is alive. Our piece on the best time to post on LinkedIn for B2B company pages helps you pick when that post goes out.

Invites bring people to the door; the last few posts decide whether they come in.

What acceptance rate to expect

There is no reliable published benchmark, and anyone quoting a precise figure is guessing. What holds generally: acceptance is highest among people who already know and like your firm, and falls sharply for loose connections. Expect a good share of clients and close partners to accept, and most distant contacts to ignore the invite. If your acceptance looks low, the fix is almost always better targeting or a livelier page, not more invites.

Troubleshooting FAQ

Why is the Invite to follow button greyed out or missing?

Usually one of three reasons: your admin role does not include inviting, you have used this month's credits, or you are viewing the page as a member rather than in admin view. Switching to admin view and checking your role solves most cases. If credits are exhausted, nothing will happen until the monthly reset or until accepted invites return some.

Why can I not find a particular connection in the list?

People who already follow the page, who have a pending invite, or who are not first-degree connections will not appear as invitable.

Can I withdraw or resend an invite?

You cannot pick an individual invite back out once sent, and you generally cannot re-invite someone with an invite still pending. Let it lapse and focus on new, well-chosen contacts.

Do invites count against my personal connection limits?

No. Page invites draw on the page credit allowance, separate from personal connection requests.

Keeping new followers once you have them

Invites are one of several free growth levers, and our guide to getting more followers on a company page without ads covers the rest. All of them depend on a page that keeps posting. If that is the part nobody owns, Helio Posts drafts posts from your website and staff input and sends each one to a named approver before it publishes; you can see how it works and judge whether it fits. Either way, spend this month's credits on the clients and contacts who matter, right after a post worth landing on.

Powered by Helio SEO