How to Merge Duplicate LinkedIn Company Pages: Followers, Employees and What LinkedIn Will Not Move

There is no merge button on LinkedIn. To merge duplicate LinkedIn company pages, you ask LinkedIn to do it through its Help centre, and you must be an admin of the page you intend to keep. Followers usually move across to the surviving page. Posts, analytics, admins and Showcase pages generally do not. How long the process takes depends on LinkedIn's support queue and on whether anyone controls the duplicate, so prepare before you submit the request.

Why duplicate company pages appear

Duplicates are rarely created on purpose. Three causes account for most of them.

• Pages created from employee profiles. When staff type the company name into their experience section and do not pick the existing page from the dropdown, LinkedIn can end up with a placeholder or an extra page under a slightly different name.
• An old brand after an acquisition. The acquired firm's page keeps running alongside the parent's page, and over time the two compete for the same followers.
• Regional pages. Someone sets up "Company UK" or "Company North" to post local news, the person moves on, and the page goes stale.

A fourth, simpler cause is a page set up years ago by a former employee or agency and then forgotten, leaving the firm to build a second one.

How to merge duplicate LinkedIn company pages, step by step

1. Decide which page survives. Usually that is the page with the correct name, the most followers and the most employees linked to it.
2. Confirm you are an admin of that page. LinkedIn will only act for someone who controls the page being kept.
3. Gather proof. Note both page URLs, and be ready to show you are entitled to act for the business, such as a company email address on your account.
4. Submit the request through LinkedIn Help. Search the Help centre for duplicate company pages and use the route it offers to report a duplicate or request a page merge, giving both URLs and saying which one to keep.
5. Wait, and answer follow-ups promptly. LinkedIn support may ask for more detail, and a slow reply restarts the clock.

What transfers in a merge, and what does not

LinkedIn does not publish a guarantee for any of this, and it decides each case itself. Plan on keeping only the followers and you will not be disappointed.

When nobody controls the duplicate page

This is the awkward case: the duplicate was created by someone long gone, or by LinkedIn itself, and nobody at the firm can log in as its admin. You can still report it as a duplicate, but LinkedIn will want evidence that you represent the business. If the page you want to keep is also the one you are locked out of, sort that first: our guide to getting admin access when the only admin has left covers the route. Once you control the keeper page, the merge request has something solid to stand on.

If the duplicate cannot be merged at all, LinkedIn may still remove or deactivate it. Our article on deleting a LinkedIn company page explains what that involves.

Mergers and acquisitions: one page or two?

When one business buys another, merging pages is tempting but not always right. A merge suits a full integration, where the acquired brand is retired and customers will only ever deal with the parent name. It is a poor fit where the acquired firm keeps trading under its own name, keeps its own clients, or has a reputation the parent wants to borrow for a while.

Timing matters too. Merging on the day the deal is announced throws away the acquired page's post history while customers are still looking for reassurance. Many firms run both pages for a transition period, post the same news from each, then request the merge once the old brand has been formally retired.

When renaming or a Showcase page beats merging

Merging is the most destructive option, so check the gentler ones first.

• Rename instead when the duplicate is actually the stronger page, with more followers and better history, but carries an old name. Keep it, rename it, and retire the other. Our guide to changing a company page name after a rebrand walks through it.
• Use a Showcase page when the second page serves a real, separate audience, such as a distinct product line or a regional service. LinkedIn does not convert an existing company page into a Showcase page, so this means creating a Showcase page under the main page, moving the audience across with posts that point to it, and then merging or retiring the old page.
• Merge when the second page has no separate audience and no history worth keeping.

Pre-merge checklist

• Export analytics from both pages, including follower demographics, while you still can.
• Save the text, images and dates of any duplicate-page posts worth reusing.
• Screenshot the duplicate page's about section, logo and banner.
• Ask staff to update the experience entries on their profiles so they point to the page you are keeping.
• List every admin on both pages and agree who stays.
• Update the LinkedIn link on your website, email signatures and directories so it points to the surviving page.

Post-merge checklist

• Check the follower count on the surviving page and compare it with your export.
• Confirm the duplicate URL now redirects or no longer resolves.
• Review the admin list and remove admins who no longer need access.
• Check that staff profiles show the right logo; any that do not are still linked to the old page.
• Post an update explaining the change, so followers arriving from the old page know they are in the right place.
• Republish the best saved posts over the following weeks rather than all at once.

That last point is where a merged page often stalls: it gains followers and then goes quiet. If keeping a steady posting rhythm is the hard part, Helio Posts drafts company page posts from your website and brand brief, with a named person approving each one, and you can see how it differs from other tools on the comparison page.

Common questions about merging LinkedIn pages

How long does a LinkedIn page merge take?

A LinkedIn page merge has no published turnaround time. It depends on LinkedIn support's queue, how clearly the request identifies both pages, and whether you can prove you represent the business. Requests where the person asking already controls the page being kept, and replies to follow-up questions quickly, tend to move faster than those where ownership is unclear.

Can I undo a LinkedIn company page merge?

Treat a LinkedIn company page merge as permanent. LinkedIn offers no self-serve way to reverse one, and the posts and analytics from the removed page are not kept for you to restore. That is why exporting analytics and saving post content beforehand matters, and why renaming or a Showcase page is worth considering first.

Will employees automatically move to the merged LinkedIn page?

Employees do not reliably move to the surviving LinkedIn page after a merge. Their experience entries are part of their own profiles, so the safest approach is to ask each person to edit their current role and select the correct company page from the dropdown. A missing or grey logo on a profile shows the link still needs fixing.