LinkedIn Ghostwriter Cost in the UK: Freelancer, Agency and AI Pricing Pulled Apart

A fair LinkedIn ghostwriter cost in the UK depends less on the headline number than on what sits inside it: how many posts, who supplies the ideas, whether images and approval rounds are included, and whether the writer posts to your company page or only a personal profile. Freelancers usually charge per post or per month, agencies charge retainers, and AI tools charge a subscription. To judge any quote, convert it to a cost per finished, published post.

That last step is the one most owners skip, and it is where cheap-looking quotes turn expensive and expensive-looking ones sometimes turn out to be fair. This guide breaks down each pricing model, lists what is commonly excluded, and gives you a simple way to compare quotes side by side.

The three ways LinkedIn ghostwriting is priced

Per-post pricing

Per-post pricing is most common with freelancers. You pay a set fee for each written post, sometimes with a higher rate for long-form posts or carousels. It is easy to understand and easy to stop, which suits a business testing whether LinkedIn is worth the effort.

The catch is that a per-post fee usually covers words only. Research calls, interviews with your staff, images and revisions beyond a first round are often priced separately or not offered at all.

Monthly packages

Monthly packages bundle a fixed number of posts, for example two or three a week, into one fee. Freelancers and small studios use this model, and it usually works out cheaper per post than buying posts one at a time.

Read the package carefully. A monthly fee may assume you send the topics, or it may include a monthly content planning call. Those are very different amounts of work for you.

Agency retainers

Agency retainers cost the most but usually cover more: a strategy, a content calendar, design, scheduling, reporting and an account manager. Many agencies also set a minimum term, so the real commitment is the monthly fee multiplied by the contract length.

If the retainer bundles in other channels, ask for the LinkedIn portion to be priced on its own. Otherwise you cannot compare it with a freelancer or a tool.

What LinkedIn ghostwriter quotes in the UK often leave out

The gaps below are where most of the difference between quotes hides. None of them is a reason to reject a quote, but each one is a reason to ask.

• Images and design. A text-only post reads very differently from one with a branded image card or carousel. Many writers do not design, so you either pay a designer or spend your own time in a design tool.
• Approval rounds. Quotes often include one round of edits. If your posts need sign-off from a director or a technical lead, extra rounds can be charged or simply slow everything down.
• Company page posting. Plenty of ghostwriters work only on founder profiles. If you need your company page to post, confirm they write for it and know who will actually press publish.
• Gathering the raw material. Someone has to find out what happened this week: the project finished, the new hire, the problem solved. If that is you, the hours belong in your cost.
• Scheduling and publishing. Some writers hand over a document and stop. Someone still has to format, schedule and post.
• Reporting. Monthly performance reports are common in agency retainers and rare in freelance quotes.

How to work out the real cost per post

Take the total you will pay over a typical month, add the cost of anything excluded, add a fair value for your own time, then divide by the number of posts that actually go live.

Here is an illustrative example with round numbers, not market rates. Quote A charges a set fee per post for eight text posts a month. Quote B charges a monthly fee three times that size for the same eight posts, but includes images, two approval rounds and scheduling. If you would spend two hours a week sourcing images and posting under Quote A, add those hours at your own hourly rate. For many owners, the gap between the two quotes shrinks sharply or disappears.

Also divide by posts that go live, not posts written. A draft stuck in a director's inbox for three weeks costs the same and delivers nothing. If approval is the bottleneck, the fixes in this guide to getting posts approved faster apply to in-house sign-off as much as to agency clients.

Where AI tools fit into the comparison

AI writing tools have changed what a reasonable ghostwriting quote looks like, because drafting is no longer the slow part. Prices vary widely. Supergrow, for example, writes LinkedIn posts from $19 a month, while review features at Supergrow and Postiv sit on their team plans at $139 and €159 a month respectively.

The more useful question is what the tool is built to write. Many AI ghostwriters are designed to clone one founder's personal voice, which is a different job from keeping a company page posting about the firm's own work. The difference is covered in detail in this piece on AI ghostwriters versus company intelligence tools, and you can line up subscription costs on this comparison of LinkedIn tool costs.

Apply the same checklist to tools as to people. Does it make images? Does it post to company pages through LinkedIn's official channels? Is there a proper approval step, or does a draft go out the moment someone clicks? A cheap tool that leaves you doing design and sign-off by hand has the same hidden costs as a cheap freelancer.

Questions to ask before you sign

1. How many posts per month, and what happens to unused posts?
2. Who supplies the topics, and how do you collect them from my team?
3. Are images or carousels included, and in my brand style?
4. How many revision rounds, and what does an extra round cost?
5. Do you post to our company page, a personal profile, or both?
6. Who publishes, and how?
7. What is the minimum term and notice period?

A supplier who answers all seven clearly and in writing is usually one you can trust on price too.

Common questions about LinkedIn ghostwriter costs

Is a cheap LinkedIn ghostwriter worth it for a small business?

A cheap LinkedIn ghostwriter can be worth it if the business already has a steady supply of ideas, someone in-house to make images, and a quick sign-off process. Without those, the low fee hides hours of internal work, and posts tend to stall. Judge the cheap option on cost per published post, including your own time, rather than the fee alone.

Should a LinkedIn ghostwriting agency charge more for company pages?

A LinkedIn ghostwriting agency does not need to charge more for company pages, but the work is different. Company page posts draw on projects, staff and expertise across the firm rather than one person's opinions, so gathering material takes more coordination. A higher fee is fair if the agency handles that collection; it is not fair if you still do it.

Can I mix a freelancer with an AI tool to save money?

Mixing a freelancer with an AI tool can lower the overall cost, with the tool producing first drafts and the freelancer editing and adding judgement. Agree in advance who owns the final wording and who approves it. If you want to see how a company-focused tool handles drafting, images and approval in one place, the step-by-step walkthrough shows the process.