Done-for-You LinkedIn Posts: What You Actually Get at Each Price Point

The phrase "done for you" covers three arrangements that have almost nothing in common except the invoice. A ghostwriter, an agency and a piece of software will all promise to take LinkedIn off your plate, but they differ enormously on what you pay, how fast posts appear, how much they sound like your firm, and, most importantly, who gets the final say before anything goes live.

If you are searching for done for you LinkedIn posts, you have already made the right first decision: the writing is not going to happen in-house, and pretending otherwise is why your company page has been quiet since spring. What remains is choosing the route. This article compares the three honestly, with worked monthly costs, so you can pick one and start this week.

What done for you LinkedIn posts should include

Before comparing prices, agree with yourself on the minimum spec. A genuine done-for-you service should cover all four of these, not just the first:

• Ideas. Someone decides what the posts are about, without you feeding them topics every week.
• Writing. Drafts arrive finished, in your voice, not as bullet points for you to expand.
• Visuals. Image cards or carousels that match your brand, because plain text posts underperform on a company page.
• Publishing. Posts go out on schedule without you logging in and pasting anything.

Plenty of services stop at writing. If you still have to source images and press publish yourself, you have bought half a service, and the half you kept is the half that was failing before.

Route one: a freelance ghostwriter

A ghostwriter is the most personal option. You brief them on the business, they interview you or your team occasionally, and they deliver drafts by email or in a shared document.

Worked example. Freelance ghostwriters typically charge per post or per monthly batch. At a mid-range rate of around £75 per post, eight posts a month, a sensible cadence for a small company page, comes to roughly £600 per month. Cheaper writers exist, but below a certain rate you are usually paying for lightly edited AI output anyway, without the tooling around it.

Turnaround is usually a batch every few weeks, with revisions adding days. Voice accuracy is the strongest of any route once the writer knows you, but it takes two or three months of feedback to get there, and it walks out the door if the writer moves on. Approval is informal: they send drafts, you reply. It works, but it lives in an inbox, and posts stall whenever you are busy.

Route two: an agency retainer

An agency gives you a team rather than a person: a strategist, a writer, a designer and an account manager. For a B2B service firm, LinkedIn is usually part of a broader social retainer.

Worked example. Retainers that include LinkedIn content commonly start around £750 to £1,500 per month at the small-agency end, and climb steeply from there. Over a year, even the entry point is £9,000 or more. For a fuller breakdown of what freelance, agency and in-house options cost, see our guide to what a social media manager costs in the UK.

Turnaround is structured but slow: content calendars planned a month ahead, drafts delivered in batches, changes negotiated through the account manager. Voice accuracy varies with who actually writes the posts; the person who pitched you is rarely the person drafting them. Approval is usually formalised, which is good, though often through spreadsheets and long email chains, which is not. The agency route makes most sense when you need strategy, paid campaigns and reporting as well as posts. If posts are the whole problem, you are paying for a team you do not need.

Route three: software that writes, not just schedules

The newest option is software that does the creation, not merely the scheduling. Be careful with the distinction: Buffer and Hootsuite hold posts you have already written, which solves nothing if writing is the bottleneck. The tools worth comparing here read your website, generate drafts in your brand voice, build the visuals and publish on a schedule.

Worked example. Pricing across this category typically runs from around £20 to £100 per month per brand, an order of magnitude below either human route. Helio Posts is currently free during early access, with per-brand pricing planned; details are on the pricing page.

Turnaround is the fastest by far: drafts in minutes, a full month of posts in a sitting. Voice accuracy depends heavily on what the tool learns from. Tools built for personal branding clone an individual's tone, which is wrong for a company page; tools built on company intelligence learn from your website and your team's raw material, which is what a page needs. Approval is the deciding question, covered next.

Compare the three routes side by side

RouteTypical monthly costTurnaroundVoice accuracyFinal approvalGhostwriter£400 to £900Batches every few weeksExcellent after 2 to 3 monthsInformal, by emailAgency£750 to £1,500 and upMonthly calendar cycleVariable by writerFormal but slowSoftware that writes£0 to £100 per brandMinutes to draftGood if trained on the companyBuilt in, if the tool has a gate

Done for you must never mean published without you

Whichever route you choose, one line should be non-negotiable: nothing publishes until a named person at your firm has approved it. Your company page carries your reputation with clients, prospects and staff. An AI draft with a wrong claim, or an agency post that misreads your market, does real damage under your logo.

Hand off the writing. Never hand off the sign-off.

With human services, insist that approval is a defined step, not a courtesy. With software, check that an approval gate exists and cannot be bypassed: a queue where every draft waits for a named reviewer before it reaches LinkedIn. We have written separately about approval workflow tools that replace the spreadsheet, and the same test applies here. A tool that auto-publishes without review is not done for you; it is done to you.

One more check for the software route: make sure it publishes through LinkedIn's official Marketing Developer Platform rather than a browser extension, because the publishing method affects your account's safety, not just convenience.

How to pick a route and start this week

1. Budget under £100 a month: choose software that creates as well as schedules, and confirm the approval gate before you connect your page.
2. Budget £500 to £1,000 and a genuinely distinctive voice to protect: a good ghostwriter is worth the ramp-up time, provided you formalise the approval step.
3. Budget above £1,000 and needs beyond posting: an agency retainer earns its keep when strategy, paid media and reporting are in scope too.

If the software route fits, Helio Posts was built for exactly this gap: it learns your business from your website, collects raw material from staff through a drop-in link, drafts posts and branded visuals in your voice, and holds every draft for a named approver before anything publishes. You can see how it works step by step and have a first month of drafts waiting for review before Friday.

Whichever route you take, take one. A quiet company page costs you quietly, every week, and all three options above beat leaving it that way.

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